Why do we need Google Local Pack? How does it work?

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  • June 7, 2024

Are you looking for a nice new restaurant? Google Local Pack displays the hottest areas around you. Do you need a local plumber? Google Pack will display the suppliers with the top customer evaluations.

Google Pack is extremely useful for both people looking for companies and businesses looking to attract new clients. That is why the Google Local Pack is valuable for businesses looking to increase online and local visitors.

What is Google Local Pack?

The Google local pack is a prominent result in Google search that appears when a user performs a location-based search.

Typically, Google’s local pack includes a map of business locations and three prominent business listings. Along with important information about each business, such as the name, address, phone number, and client ratings.

How does it work?

Google pack displays a map and the nearest business listings that are most likely to fulfil the user’s requirements. As a result, it adjusts according to the user’s search term and location.

While certain information about the featured businesses is already accessible (such as rating, number of reviews, and hours), users can access further information by clicking on one of the results.

This includes the following.

  • Pictures
  • Menu or services offered:
  • Website details include contact information, address, popular times, and reviews.

Why is Google Local Pack Important for Local Businesses?

1. Enhance online visibility

The Google local pack takes up a lot of space on the SERP. It’s difficult to ignore. Why scroll down to the next result if all you need is right there?

This means that simply being listed in the local pack might increase visibility for businesses.

2. Good User Experience

With a fast glance at the google local pack, users can find out everything they need to know about a business (hours, price range, rating, and so on). Without having to click to another page.

This maintains the feature’s status as a go-to resource for users with local search objective.

3. Draws foot traffic.

With a fast glance at the google local pack, users can find out everything they need to know about a business (hours, price range, rating, and so on). Without having to click to another page.

This maintains the feature’s status as a go-to resource for users with local search objective.

4. Helps improve credibility

When it comes to making a purchase choice, consumers search for distinct trust signs. These include a company’s images, Google SERP ranking, and customer reviews.

The Google local pack mainly relies on user ratings and reviews. Users are more likely to offer you their business if they see high ratings and nice remarks in the SERP.

How does Google Local Pack work with SEO?

Since the Google Local Pack algorithm differs from that of organic SERP listings, you need to approach Local Pack SEO differently. To start, have a look at these local SEO strategies at Ditans Group for increased exposure.

Concise business details, such address and operating hours, are included in the Local Pack and are of obvious interest to the user. 

Both the top-ranked local companies and the searcher find these spots more valuable because of these qualities.

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