What Is Local SEO and Why Is It Important in 2024?

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  • February 19, 2024

Have you ever noticed, why some business pages magically appear at the top of the search engine result page when you do an online search? It’s because of the power of SEO (Search Engine Optimization) at work! SEO attracts potential customers who are already searching for what you offer.

But what if your business is all about serving your community? This is where Local SEO comes in. Designed to help local businesses connect with customers in their area.

Why local SEO is Important:

Think about the last time you needed something, like your haircut or a restaurant for dinner. You obviously pulled out your phone and did a quick search online, right?  Well, people in your community are doing the same thing every day, looking for jobs like yours. This is why Local SEO is so important.

The local SEO helps your business to get noticed by these potential customers and see what you have to offer. By optimizing your online presence for local searches, you increase your chances of appearing at the top of the results, resulting in more:

  • Website Traffic: People will quickly find your website, which will allow them to learn more about your business.
  • Phone calls: Customers looking for immediate service can find your number and contact you directly.
  • Foot Traffic: Local SEO can drive more customers directly to your doorstep.

This is an example of a local search result on Google:

local seo benefits - near me

How Does Local SEO Work?

So, how exactly does Local SEO work its magic? Google and other search engines use complex features to determine which website appears at the top of the search results page. These factors include things like the content of your site, how your site is optimized for mobile devices and other sites that link to your site.

The local SEO takes these common ranking factors and adds a local twist.  Here, search engines look out for signs that you run a quality business that serves a particular area well.  Some notable examples of local SEO ranking factors are:

Your Google My Business Profile: This free profile acts as your online storefront, allowing you to monitor how your business appears on Google Search and Maps. Here is why it matters:

  • Increased visibility: A well-designed profile increases your chances of showing up in local searches and Google Maps.
  • Important Information: Provide basic information such as your business address, phone number, website, and opening hours.
  • Customer engagement: Allow customers to receive reviews, images, and messages, improving trust and communication.

Local Keywords: Targeting specific words and phrases that people in your area use to search for businesses like yours. For example, instead of just “pizza,” you can head to “[best pizza near me]” or “[New York style pizza + [your city].”

Online Feedback: Positive reviews from satisfied customers can significantly increase your local SEO ranking and build trust with potential customers. Also, it plays an important role in local SEO rankings.  Encourage satisfied customers to leave reviews on Google, Yelp, and other relevant sites to increase your online reputation and review rates.

what is local seo

Simple Local SEO Tips to Get Started:

Want to turn local searches into loyal customers? Here’s your Local SEO starter kit!

Make use of Google My Business as background.

Here is where the enchantment starts! Visit Google My Business and claim your listing for free.  After making your virtual storefront, make sure to fill it out with true and current information (like address, phone number, website, and business hours). Additionally, don’t skimp on including some nice photos that show off what you do best!

Always Speak the local language:

Embed in your website keywords that are in line with how people within your surroundings would look for a business like yours. Do not forget that it will be better if they are specific enough. Including the name of the city or neighborhood close to where the business is located can help you capture searches made by nearby residents.

how to increase website traffic organically

The power of review:

The good reviews are diamonds for local SEO! So, encourage your satisfied customers to leave glowing reviews on their Google My Business profile, Yelp, and other relevant platforms. 

review management benefits

Get Listed in the right places:

Citations serve as mini commercials for your company on the internet. Find local online publications and blogs and get your business listed in them along with NAP information (name, address, and phone number). These meetings solidify your local SEO presence and show search engines that you’re a trustworthy company.

If you follow these easy tips, then you will succeed at local SEO by attracting more clients and growing your business within the area!

Local business listing benefits


In today’s digital age, local SEO is an essential key factor for any business that has a physical location or serves a local area. By optimizing your online for local search, you can unlock a treasure trove of available local SEO benefits:

Increased visibility: You can see how many potential customers are looking for what you offer nearby.

More website traffic & calls: Drive more quality leads to your website and phone lines.

Enhance your community’s reputation: Positive online reviews build trust and credibility among potential customers.

Capture more foot traffic: Turn online surveys into real-life customers walking through your doors.

improve customer satisfaction with help of local seo

Local SEO is an ongoing process, but the rewards are well worth the effort.  Ready to take your community business to the next level?  Start by mentioning your Google My Business profile, targeting the right keywords, and building a strong online reputation with positive reviews. There are plenty of resources available online to go deeper into local SEO and find new strategies. So, what are you waiting for? Embrace the power of local SEO and watch your business grow in your community! 

Contact our SEO experts in Los Angeles to grow your local business by 10X

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