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4 Digital Strategies | Maximize Results by Combining PPC & SEO

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  • December 8, 2023

Many digital marketers consider search engine optimization (SEO) and Pay-Per-Click (PPC) campaigns to be the opposite techniques.

Though this is partially correct, it is helpful to consider SEO and PPC as two sides of the same coin—search. You’ll have better success with search advertising if you maximize both tactics and use them to help each other. 

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What were the outcomes? 

  • Increased brand recognition, ad clicks, and, eventually, advertising conversions.
  • Starting probably seems overwhelming while trying to make SEO and PPC work together.

So, I’d like to share 4 paths to strategic planning for success as you discover marketing agencies in California. 

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1- SEO Plus PPC = Excellent Search Engine Presence:

  • The better your SEO, the more likely it is that you will appear on the first page of search results. If you perform exceptionally well, you may even rank first for a few keywords. 
  • When you add PPC to the mix for the same keyword, your brand easily dominates the search results. 
  • Apply the same logic to content marketing via SEO when developing pages that target specific keywords.

2- Use PPC to test New SEO Keywords:

  • If your content marketing approach is keyword-driven, you’ve found yourself in a situation where you’re considering targeting a keyword with SEO but aren’t sure if it’s worth it. To test it, you can utilize PPC with SEO.  
  • It’s also a rather straightforward procedure. Get PPC advertising for a keyword you’re interested in, then track the results for a while. If the ad performs well, you should probably optimize your website for it.

3- Make Landing Pages More User- and Search-Engine-Friendly:

  • One thing connects SEO and PPC advertising that is critical to almost any digital marketing campaign’s success. Naturally, I’m referring to landing pages that assist in bringing targeted traffic to your website to produce leads and purchases.
  • The ideal outcome for any click on your PPC advertisements is for the visitor to become a convert. You must concentrate on making your landing pages as user-friendly as possible for both search engines and users.

4- Remarketing Programs Allow You to Reach Out to Former Visitors:

  • Your site may be ranking well as a result of your SEO efforts. And if it does, you’re probably getting a lot of traffic. 
  • All of these people, however, are leaders who will require time to make a decision. Fortunately, there is a type of PPC known as retargeting that allows you to lure these visitors back to your site. 
  • You use this strategy to display individuals’ adverts for things they have already looked at on your website. 
  • Use SEO and PPC marketing together. To put yourself in a strong position to attract traffic and keep your website running smoothly.
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